You can use UTM parameters to gauge the effectiveness of your advertising. UTM parameters are a method of tracking your marketing campaigns by storing information about what brought a customer to your site. Sonar offers robust support for UTM parameters, storing them for every customer and even allowing you to sort and filter the pipeline based on UTM data.
A sample URL for an advertisement would look something like this:
https://{yourdomain}.pos.yoursonar.com/getstarted?flow={flow}&utm_source={source}&utm_medium={medium}&utm_campaign={campaign}&utm_term={term}&utm_content={content}Where:
{yourdomain} is your company's domain
{flow} is either refi or purchase
{source} is the site the ad originated from, for example facebook.com
{medium} is the type of promotion, paid or organic
{campaign} is the name of the ad campaign
{term} is the keyword the customer used
{content} is the type of advertisement